When it comes to social media, many businesses are well established in terms of using these platforms for brand recognition. However, driving traffic and ensuring conversions is not quite as simple. The basic function of social media has always been as a form of entertainment and distraction, which is why it can be a […]

First impressions are everything when introducing your company to customers or target audience. You will want them to remember you by creating branding unique to your company. Your visual brand identity works at the forefront of your business and is the first way your brand communicates with your customers using logo, brand colours and fonts.

It’s no secret that social media is at the forefront of marketing right now, and there is no sign of it slowing down anytime soon.
However, are you genuinely aware of the power that social media advertising can have on your business?

  The social media landscape has changed unrecognisably in recent years, with new apps competing for user’s engagement and new features and algorithms changing the content we create. In this industry of rapid change and instant gratification, it’s no wonder that consumers have come to expect more and more from the brands they follow. Social […]