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http://INFINITE%20Marketing%20Agency

Posts by Adriana Dea Zubi:

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Why Are Consumers Expecting More From Brands?

 
The social media landscape has changed unrecognisably in recent years, with new apps competing for user’s engagement and new features and algorithms changing the content we create.
In this industry of rapid change and instant gratification, it’s no wonder that consumers have come to expect more and more from the brands they follow.
Social media is now not only an opportunity to advertise your products, it’s a means to connect with your customers, talk about relevant cultural topics and express your brand’s core values.
Brands are no longer a distant concept that consumers buy into; they’ve become humanised to the point where the people who run their social media represent the very essence of a brand. From the colours you use in your content to the copy in your captions, every aspect of your social media tells your brand’s story to the consumer.
With the mountain of expectations growing, it’s become the realm of social media marketing agencies to keep up with the consumer climate and help brands to adapt to this ever-changing world.
 
A Constant Conversation
Social media has become the industry that never sleeps, quite literally. With brands from all over the world typically posting at least once a day, users have become accustomed to seeing new content every time they refresh their feed.
In such a saturated stream of content, maintaining your brand’s presence in the feed of your followers is critical to increasing brand awareness and retaining the attention of users who have already engaged with your brand.
 In order to get noticed, posting regularly and consistently has become the key to growth and engagement, with most brands posting at least once a day. If this sounds like a tall order, you might look into how social media marketing agencies can run your social media for you so that you can focus on the daily running of your business.
 
Video Content
With Instagram being the largest platform on which consumers follow brands, the platform’s introduction of reels and IGTVs has been hugely influential in turning the tides towards video content.
The newcomer on the scene, TikTok, has also placed the focus on video as the most engaging form of content. As a result of TikToks going viral, some brands have seen meteoric growth and the sellout of products overnight. This is a testament to the power of video, but for those of us accustomed to the more static content forms, video can feel like a challenge.
Whether you get creative with reels yourself or outsource an agency to create professional video content, the movement towards video is something you can’t ignore!

Authenticity
It should come as no surprise that consumers on social media have come to expect honesty and authenticity from the brands they follow. After years of feeling disconnected from the brands they buy from, consumers are now demanding a more open and honest relationship.
Whether this means being open about how your products are made, what you’re doing as a business to minimise your environmental impact, or participating in wider cultural conversations like Black Lives Matter – consumers want to hear it.
By being more transparent with their customers, brands can create more meaningful relationships with their social media community, leading to a higher lifetime value and a strong sense of brand loyalty. 

Customer Service
Forget long-winded email chains; customer complaints and queries are now expected to be answered within minutes through social media.
​​According to ReadWrite, 66% of millennials say their customer service expectations have risen in the last year, and they expect to get an immediate response to their social media queries. If messages or comments on social media aren’t responded to promptly, this can quickly turn an engaged customer into an unimpressed one.
As an experienced social media marketing agency, we can manage every aspect of your social media so that your brand never leaves customers disappointed.
If you’d like to know more about our comprehensive social media services and how we can use industry insights to grow your presence on social media, why not get in touch with our team?
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The Power of Social Media Advertising

 

It’s no secret that social media is at the forefront of marketing right now, and there is no sign of it slowing down anytime soon.

However, are you genuinely aware of the power that social media advertising can have on your business? The truth is, there are so many opportunities social media can bring your way if you understand how to utilise it effectively.

Below, we’re sharing our thoughts on the power of social media and how you can make the most of it for your business.

 
# 1 Reaching Potential Customers Far And Wide

The potential reach with social media advertising is genuinely incredible. There really is no limit when it comes to the number of prospective customers you can impact as well as the existing customers that already follow you.

By integrating all of your social platforms, you can start building your brand awareness and quickly make your business one that stands out and is recognisable to customers. The more you “show up” on social media, the more people will get familiar with your brand, and a relationship of trust will form. The other excellent possibility that social media allows us is the ability to reach people regardless of location. You can target customers in different countries and cities and form audiences in these places without leaving where you are, saving you money and time. You can also customise your audience to target specific ads to certain groups only. This can help you to pinpoint who sees what. These specifics and many others can all be selected by you and will be extremely beneficial for the marketing campaign or ads you are running.

 
#2 Customer Input At Your Fingertips

While traditional advertising methods made it more of a challenge to communicate with customers and took longer to receive any feedback, the instantaneous aspect of social media gives you the power to share directly with your customer base and get their input from them individually.

One of the most fundamental reasons brands do, and should, take advantage of social media’s truly social aspect is that it offers you the opportunity to hear exactly what your customers have to say, without any information getting lost or misunderstood.

Having this open communication channel between brands and consumers makes it a lot easier to form trust and a favourable brand reputation among customers.

 
# 3 The Power To Establish Authority

Following on from customer interaction, the stronger and more evident your presence on social media, the easier it will be for you to establish your authority.

Because of social media’s rise to extreme popularity, it has become the go-to place for customers to either rave about or complain about a specific business. In this case, you want to be prompt in your response time, whether the feedback is positive or negative. Customers and other social media users watch what brands do and how you react can be scrutinised or praised.

Everything you do on your social channels will add to how you are seen as an authority in your field. The creativity and freedom found on social media mean that you can genuinely position yourself as a true leader and quickly attract many new followers with the potential to become paying customers.

 
# 4 Staying On Trend And Refueling Your Creativity

Social media is the perfect place to ensure you are on the right path regarding what’s popular and what is not. Whether you use hashtags to find the trending topics or check up on what competitors are doing, the useful ways in which you can remain relevant are right there for your benefit.

If you need some inspiration for upcoming campaigns or product launches, etc., social media can also be an effective way to gain some inspiration and give you a competitive edge.

Again, you can interact with your followers to find out exactly what they’d like to see next. Use the features available to you for the success of your business.

As you can see, social media has some extreme power in helping a business grow and succeed. By using it effectively and giving various techniques or strategies a try, you will soon figure out what works best for your business. So, if you’re not on any social platforms, what are you waiting for? Now is the time!

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Visual Brand Identity and Your Business

First impressions are everything when introducing your company to customers or target audience. You will want them to remember you by creating branding unique to your company. Your visual brand identity works at the forefront of your business and is the first way your brand communicates with your customers using logo, brand colours and fonts.


Why is it essential to have a brand strategy before creating our visual identity?

To envision your branding, you must have a strong brand strategy. This purpose is to understand your brand inside and out thoroughly. There is no point in moving forward with an idea if you don’t have the research behind it – it’s a recipe for disaster!

The ultimate goal is to make your company’s personality and values shine visually, creating an emotional connection between the consumer and your brand. However, it’s important to note that before getting stuck into creating your visual identity, you need to have your brand strategy complete.

How to use visual branding to connect with your audience

Visual branding is made up of a series of design elements which include; colours, shapes, typography, materials and functionality to create the overall brand logo, fonts, and brand colours. When making these graphic elements, you will use them across videos, social media posts, content strategy, and brand awareness. This means you should thoroughly research, test and develop your visual brand strategy to ensure that you are speaking to your core customer.


#1 Brand Purpose

What is the purpose of your company? For example, are you providing a service? Products? What is the ultimate reasoning for your company?

#2 Brand Vision

What does the future hold for you? Imagine the next five years. Where is your company, and what is your vision for it.

#3 Brand Values

What are your company’s core values, and what do you stand for in this world?

#4 Target Audience

Who is your product or service aimed at? Build a profile of your ideal customer, including their demographics, problems they may face and behavioural patterns.

#5 Market Analysis

How can you stand out? Take some time to research your market and discover where there are gaps. Market analysis can help you differentiate yourself from your competitors.

#6 Awareness Goals

How will your customers learn about your brand? Come up with a plan on how you will create brand awareness.

#7 Brand Personality

 Humanise your brand and help your audience make a real connection with you. You can do this by making a description of your brand as if it was a human.

#8 Brand Voice

You have to talk in the language of your audience. Create a tone of voice that they can understand! This should also fit into your brand’s personality.

#9 Brand Slogan

One to remember! Your tagline should say it all. Make yourself memorable with a slogan that best describes your brand.

Once you’ve completed your brand strategy, you will understand your brand more than ever. It’ll give you a clear outline and should spark inspiration for how you see your visual identity.

 

Conclusion

Consider where you want to position your brand and visual identity. Are you subtle? Fierce? Playful? Your brand personality should shine massively through when it comes to anything visible. Building a solid brand strategy will lead to an even better visual identity. You’ll know if it is effective as it will attract your ideal customers.

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How to use social media in order to attract more traffic to your website?

 
When it comes to social media, many businesses are well established in terms of using these platforms for brand recognition. However, driving traffic and ensuring conversions is not quite as simple. The basic function of social media has always been as a form of entertainment and distraction, which is why it can be a tough ask to use these channels to get people to commit and to buy, however, it is becoming more and more common and brands are restrategising in order to make the most out of these platforms.

 

# Make sure your social profiles have all the basics.

That means that, whatever platform you’re using, users can see where to contact you, what you’re offering, where to find more information about the business (i.e. the website is obviously linked) and also have access to some client testimonials.

# Build that brand.

When you have established brand recognition this will automatically make it easier to connect with your audience to drive traffic and conversions. You will most likely need to have consistent posting across multiple channels and ensure that what you’re posting across all these channels fits with your brand messaging. Quality content is the key to success on social media, especially if you’re looking to use it to drive traffic. If you can find a unique angle or delivery, as well as getting really creative with how you approach it, then you’ll be able to make even more of an impact.

# Target your specific audience.

One of the biggest mistakes that brands make on social media is trying to get attention from everyone all the time. In fact, channeling your energy and focus into attracting your specific target audience is much more effective and a better use of resources. These are the people who are much more likely to convert and to jump from your social channels to your web pages. Make sure you know what you’re selling and who you’re selling it to so that the messages you use in your targeting are effective.

#If you’re selling B2B look for the people behind the businesses.

You’ll have much more success in your messaging and conversions if you’re aiming everything at the people in the roles, rather than just at the business.

# Invest in retargeting ads.

These are ads that will focus on prospects who visited your site but did not convert – so, they will drive people back to your website. Segmenting your audience when you do this can help to ensure that you’re able to customise the experience, for example based on a page they visited or an action that they failed to complete. Most social media channels already have tools set up to help with this – for example, you can install the Facebook tracking pixel or investigate the LinkedIn retargeting options.
 
With a consistent application of these elements, social media can be an incredibly powerful tool for reaching new audiences with your business – and driving more people to your website as a result.

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